Schwarzkopf Social Media Marketing
Holistic Social Media for 5 Sub-Brands
Holistic social media strategy for one of the world's biggest hair care brands — from target group creation to shootings for 5 sub-brands.
问题是什么？
Managing social media for 5 sub-brands simultaneously — each with distinct target audiences, visual identities, and content needs. The challenge: creating a unified social strategy that lets each brand speak in its own voice while maintaining Schwarzkopf's overarching quality message.
我们如何解决
We developed individual content strategies for each sub-brand while maintaining a shared visual DNA. Target group analysis defined each brand's audience persona. We produced organic content and managed ads and dark postings per brand, with regular photo/video shootings delivering 10+ social assets per cycle. Each sub-brand got its own editorial calendar and KPI dashboard.
5 Sub-Brand Strategies
Individual content plans for got2b, Gliss, Schauma and more — distinct voices under one visual DNA umbrella.
Target Group Analysis
Audience persona definition per sub-brand. Each brand speaks to its demographic without cannibalizing siblings.
Regular Shooting Cycles
10+ social assets per production cycle through planned photo/video shoots — consistent content pipeline.
Ads & Dark Postings
Managed ad campaigns and dark postings per brand — testing creative variants without cluttering organic feeds.
活动素材
When managing multiple sub-brands, keep a shared visual language but distinct voices. Each brand needs its own content strategy — not just reposts.
Schwarzkopf
Schwarzkopf is one of the world's leading hair care brands, founded in 1898 and now part of Henkel. Available in over 120 countries, the brand encompasses sub-brands like got2b, Gliss, and Schauma — each targeting different hair care needs and demographics.
With over 125 years of expertise, Schwarzkopf is synonymous with hair innovation.
相似案例
Partner
4.9 / 5.0
average of the last 12 months. Survey after consultation – online, by telephone or on site.