YouTube influencer campaign for Chassis for Men featuring Jeremy Fragrance — the "1,000 Push Ups in New York" video generated 2.77M views, 51K+ likes and 3.9K comments. Secondary creator Michael Smolik extended reach.
问题是什么？
Men's grooming content historically generates low engagement — guys scroll past skincare and body care posts. Chassis needed an entertainment-first approach that would make men stop scrolling, watch, and actually remember the brand. Traditional product demonstrations wouldn't cut through the noise.
我们如何解决
We paired Chassis with Jeremy Fragrance — one of YouTube's most entertaining personalities — for a "1,000 Push Ups in New York" challenge video. The concept: entertainment first, product second. Jeremy naturally integrated Chassis products into an absurd, viral-worthy challenge. Michael Smolik (boxer/MMA fighter) added a second creator angle. The result: 2.77M views, 51K+ likes, and 3.9K comments — proving that for men's grooming, entertainment is the only format that works at scale.
Talent Scouting
Jeremy Fragrance identified as the perfect match — massive male audience, entertainment-first content style, and natural product integration ability.
Creative Concept Development
"1,000 Push Ups in NYC" — a challenge format that generates watch-time and comments while naturally showcasing the product.
NYC Production Shoot
On-location filming in New York City — the urban backdrop added production value and shareability to the challenge content.
Community Amplification
3.9K comments created a self-sustaining conversation — Jeremy's community amplified the content through debate, reactions, and sharing.
活动素材
Men's grooming: entertainment-first content with a known personality creates viral reach. Jeremy Fragrance's push-up challenge naturally integrated the product.
Chassis for Men
Chassis for Men is an American men's grooming brand specializing in premium body care — powder, shower primer, and restoration cream designed for the active man. With a bold, unapologetic brand voice, Chassis targets men who care about grooming but don't take themselves too seriously.
The brand built its cult following through humor-driven marketing and influencer partnerships.
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