Hela Influencer Marketing
France: 2 Years Regional Growth
Regional brand awareness campaign for Hela in France — focus on building supermarket presence and regional strength. Year 1 with 20+ creators, year 2 expanded with star chef giveaway and collaborative collab posts.
问题是什么？
Scaling brand awareness beyond Germany with a product that's culturally very German. Hela wanted to reach consumers across Europe through 50 influencers — making curry ketchup and German food culture aspirational for international audiences.
我们如何解决
We coordinated a pan-European influencer campaign with 50 creators across multiple countries — each producing localized content around Hela products. The strategy adapted the German curry ketchup story for different food cultures: BBQ content for UK audiences, cooking hacks for Italian foodies, and recipe integrations for Scandinavian home cooks. Micro-influencers in the 10-50K follower range delivered 3x better ROI than macro-influencers.
活动素材
FMCG regional strategy: build supermarket awareness through local creators who shoppers actually trust. Year 2 collab with star chef added credibility and cross-audience reach.
Hela
Hela is a German food brand, best known for its iconic Hela Curry Ketchup — a staple in German households and a cult product that outsells traditional ketchup in many regions. Founded in 1905, Hela also produces cooking oils, dressings, and sauces.
The brand is deeply embedded in German food culture, especially the currywurst tradition.
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average of the last 12 months. Survey after consultation – online, by telephone or on site.